Engravers Guild of London, the personalised gifts company, has launched a new jewellery brand built exclusively around personalisation.
The brand, MYRI London, offers a range of personalised necklaces and bracelets which can all be customised with a complimentary bespoke engraving.
The ambition is to create the most comprehensive range of personalised jewellery in the UK.
An initial selection of 120 pieces is offered across silver, 18K gold plate and 18K rose gold plate, featuring diamond-set, birthstone and zodiac designs.
Further lines are planned for release throughout the year, with a new Gemstone Collection scheduled for Summer.
With traditional diamond-cut engravings in precious metal, MYRI jewellery is designed to mean more and help mark life’s special memories.
Pieces are priced between £25 and £85, positioning the brand as an affordable option for gifting occasions.
James Bishton, brand director of MYRI, said:
“Every piece of jewellery tells a story, and we created MYRI to help capture life’s precious moments. A personal engraving gives the piece a special connection with the wearer and we felt that there was an opportunity to create a proposition exclusively around this feature. Our collection ranges from bold engraved designs to discreet messages, all being totally unique to the wearer.”
Elliot Bishton, founder of Engravers Guild of London, added:
“Since we launched Engravers Guild in 2017, we have worked tirelessly to build an industry-leading capability in personalisation. We have a heritage in jewellery production with four generations of our family having manufactured in Birmingham’s Jewellery Quarter, so we’re delighted to return to the market with MYRI and follow in their footsteps.”
The new proposition sits alongside LOVELOX London, a lockets brand, in the Engravers Guild portfolio.
MYRI is available exclusively from www.myri-personalised.com.
